The eCommerce 360 dashboard needs read-only access to your Google Analytics account to pull in data and use it for reporting.
Connecting your GA account to the eCommerce 360 dashboard will provide us with read-only access to your data. This data can then be used to compare with industry benchmarks, provide recommendations based on our analysis, etc.
The eCommerce 360 dashboard is currently compatible with Universal Analytics. We will be supporting Google Analytics 4 version in subsequent releases as well.
Our dashboard is currently powered primarily by Google Analytics data, but other data points will be introduced in the future as well.