Linking your Google Analytics account is needed to configure the eCommerce 360 dashboard. Please see detailed instructions on how to link your account below:
1. Please navigate to Settings.
2. On Settings tab please click on ‘Sign in with Google’.
3. Please fill in the credentials to connect with your Google Analytics account email address and password and click ‘Next’.
4. Please select the option to ‘See and download your Google Analytics data’ and click ‘Continue’ to complete the process of linking the Google Analytics account.
5. After the linking process is complete, you will be redirected back to the Settings screen.
1. Login into eCommerce360 dashboard
2. Go to Settings
3. Go to Domain
4. Navigate to Integrations
5. In the Google Analytics Section, click ‘Unlink Google Account’
Enhanced Ecommerce delivers valuable insights into customer shopping behavior, merchandising success, financial performance, product attribution, and more. We highly recommend enabling it to maximize the benefits of the eCommerce 360 dashboard and gather comprehensive data about your site visitors.
Enabling this Enhanced eCommerce tracking is easy – Click here to view step-by-step instructions.
Revenue is the total transactional income generated by the sale of products/services during the selected reporting period.
The transactional revenue reported here is effectively the net revenue. Subtotal price is the revenue collected after discounts but before shipping and taxes.
Notes
Revenue per Device Type is tracking what percentage of your customers are using the various device types (Desktop, Mobile, or Tablet) to place orders in each reporting period.
*** Hovering over the pie chart will display revenue per device type
How does this help?
Tracking this data enables you to:
By ensuring a consistent experience across devices and platforms, you can ultimately enhance customer satisfaction and foster long-term loyalty.
1. Number of Customers – Total number of new vs returning customers for the selected reporting period.
2. Orders - This metric tracks the number of orders placed for the selected reporting period.
3. Items Purchased – Total count of products/services purchased by your customers.
4. Revenue - Revenue that new and existing customers brought for the selected reporting period (excluding shipping and tax).
5. Average Order Value - AOV is the average dollar amount spent each time a customer places an order.
6. Average Items Purchased – An average number of items or services each customer new/returning customers bought per purchase.
7. Revenue per User - Revenue per user shows the average revenue a company generated from new vs returning customers. This is calculated based on the total sale revenue (excluding shipping and tax) of the transaction for new/existing users divided by the total number of new/existing users.
8. Revenue per Session – Revenue Per Session is the average amount of money generated by every unique session or visit to your website (excluding shipping and tax).
Notes
How does this help?
New Customers contribute to revenue growth and brand expansion, while Returning Customers reflect marketing success and brand loyalty. By tracking these customer metrics on the Revenue screen, we examine how New vs. Returning Customers' revenue streams differ and their impact on the overall revenue.
Revenue per acquisition channel tracks the traffic channels through which users were acquired. It is extracted from users' first session. Traffic channel is computed based on the default channel grouping rules at the time of user acquisition.
Common Acquisition Channel Groupings
How does this help?
This data helps to:
Transactional Revenue from the total sales for the reporting period per Country.
*** Hovering over the pie chart will display revenue per device type
Notes
The traffic graph shows the total number of sessions for the selected reporting timeframe. This graph will help to quickly determine sudden spikes/drops in traffic.
Note
A user session is a record of interactions a user performs when visiting your website. A session begins when a user visits a page on your website. The end of session is considered either after 30 minutes of user inactivity, or when the user leaves the site.
Traffic per device type shows the total number of sessions captured over a weekday per device type (Desktop, Tablet and Mobile).
How this helps:
The Top Countries table displays the top 10 countries contributing to your eCommerce site's transaction revenue during the specified reporting period.
How does this help?
Comprehending geographical market segmentation enables more effective campaign planning to boost revenue growth.
The score is a snapshot analysis of the key factors that impact the search engine optimization and usability of a particular website or webpage.
A website’s score is presented on a 100-point scale and based on 3 main factors:
Conversion rates differ based on industry, region, device used for shopping, and many other factors. eCommerce360's conversion rate is the average number of transactions in a session.
For example, if your site receives 300 visitors in a month and has 50 sales, the conversion rate would be 17%.
The eCommerce360 Conversion Rate per Device Type graph displays the average session transactions per device type (Desktop, Mobile, and Tablet) and acquisition channel. Identifying top-performing channels informs strategic investment to acquire customers and reduce acquisition costs.
eCommerce360's conversion rate analysis reveals traffic sources, showing which campaigns drive goal conversions or cause user bounce. This insight helps prioritize efforts to boost conversion rates.
Common Acquisition Channel Groupings
How does this help?
Average Order Value (AOV) is a key eCommerce KPI that indicates the average total amount of each order. Monitoring AOV informs marketing and pricing strategies and guides future campaign planning.
The AOV per Device Type graph illustrates the average order value for each device type. As a key revenue indicator, improving AOV is a powerful way to drive overall revenue growth. Additionally, monitoring AOV can offer insights into customer purchasing habits and preferences.
Average Order Value (AOV) per country shows where your top AOV dollars come from geographically. This helps you identify which countries most of your revenue is generated from and helps to expand the acquisition channels to increase your customer base in a country.
