Schaedler Yesco Distribution Launches Bridgeline’s HawkSearch Implementation

WOBURN, MA – Bridgeline Digital, Inc. (NASDAQ: BLIN), aprovider of marketing software, today announced Schaedler Yesco Distribution,an electrical distributor with over 29 locations representing over 1,000 brandsincluding Siemens, Philips, Rockwell Automation, and 3M, has implementedBridgeline's HawkSearch on its Optimizely powered eCommerce site using theXngage Connector for HawkSearch.

HawkSearch will enhance Schaedler Yesco's eCommerce strategyby offering precise search tailored to electrical industry professionals. Thisincludes advanced part number search functionality for both full and partialnumbers, unit of measurement conversion, and merchandising tools to runproduct-specific campaigns.

With HawkSearch, a customer can input a general descriptionlike “smoke detector”, or a specific model, “BRK CO5120BN.” The system swiftlysuggests relevant matches, such as “BRK CO5120BN CARBON MONOXIDE ALARMW/BATTERY,” demonstrating its efficiency in handling both partial details andfunctional descriptions.

The HawkSearch implementation by Schaedler Yesco is atestament to Bridgeline's expanding footprint in the electrical distributionsector, alongside other prominent distributors such as Kirby Risk and StateElectric Supply who also use HawkSearch to power their eCommerce site search.This movement emphasizes Bridgeline's leadership in offering AI-powered search technologyspecifically for the electrical industry's distinct needs.

Ari Kahn, CEO of Bridgeline, said, "Our partnershipwith Schaedler Yesco demonstrates our ongoing commitment to the electricaldistributor industry. HawkSearch's AI-powered search functionalities arecrucial for meeting the complex demands of Schaedler Yesco's customers,ensuring a seamless and efficient online shopping experience."

About Schaedler Yesco Distribution

Schaedler Yesco Distribution, established in 1924, is a 4thgeneration family- and employee-owned provider of complete connected solutionsfor the electrical industry. With 29 locations throughout Pennsylvania, Ohio,and New York, the company offers services and products for lighting, datanetworking, automation, and industrial needs. To learn more about SchaedlerYesco Distribution, visit www.sydist.com

About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.

Contact:
‍Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com