National Franchise Selects iAPPS to Power Full Website Network
BURLINGTON, Mass., Nov. 15, 2016 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced today that a leading national franchise serving the home remodeling and services market selected the iAPPS Digital Engagement Platform to power its network of websites. The company will use iAPPS’ distributed localization functionality to create microsites and marketing campaigns for its network of 180+ franchises.
The solution, built with the iAPPS Pro product line, utilizes a collection of pre-built building blocks to help the franchise quickly go to market with a fully revamped digital strategy. “iAPPS Pro is such a game changer for companies like this,” Ari Kahn, CEO of Bridgeline said. “With our set of flexible modules and building blocks, they can create enterprise-class websites and microsites quickly, without the substantial investment that often comes with that.”
With the inherent campaign distribution features built in iAPPS, the company will be able to create localized microsites for each franchise and enable individual management for hyperlocal experiences. “Our campaign distribution helps big brands maintain consistency while giving their local team capabilities to market at a hyperlocal level,” Kahn said. “We are excited to see companies like this take advantage of iAPPS’ localization capabilities – something that is central to their success.”
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their full digital experience - from websites and intranets to online stores and campaigns. Bridgeline's Unbound (formerly iAPPS®) platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage, nurture and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.