Industrial Supplier Selects HawkSearch to Modernize Product Discovery for Complex Replacement Part Searches

WOBURN, MA — Bridgeline Digital, Inc. (NASDAQ: BLIN), aleader in AI-powered product discovery and eCommerce solutions, announced todaythat an industrial filtration supplier has selected HawkSearch to enhanceproduct discovery across its eCommerce platform.

The deployment is designed to improve search relevance by leveragingcustomer-specific purchasing behavior, historical order data, and AI-poweredproduct discovery capabilities. The win highlights growing demand amongindustrial distributors for search experiences that move beyond keywordmatching to deliver personalized buying journeys, helping customers identifythe right products based on purchasing history, locate compatible replacementparts, and discover relevant alternatives more efficiently.

Personalized Product Discovery with Customer Purchase Intelligence
Industrial buyers frequently search using broad product descriptions, legacypart numbers, or incomplete product information. For distributors managinghighly technical catalogs, presenting the most relevant products often requiresunderstanding customer-specific purchasing patterns rather than relying solelyon keyword matching.

The filtration supplier selected HawkSearch for its ability to incorporateaccount-level purchasing behavior and historical transaction data into theproduct discovery experience. By leveraging information available through thecompany's INxSQL platform, the organization plans to create more personalizedexperiences that prioritize products based on previous purchasing activity andcustomer preferences.

The company was particularly interested in using purchasing intelligence tohelp customers identify the right products faster, locate compatiblereplacement parts, and surface relevant alternatives. This approach is designedto reduce ordering errors while creating more efficient buying experiences forrepeat customers.

Building an AI-Powered Knowledge Experience
Beyond eCommerce search, the organization plans an initiative to make productknowledge more accessible through manuals, other technical documentation,manufacturer content, and cross-reference information. Interest in HawkSearch’sSmartResponse reflects a broader vision of helping both customers and employeesfind answers, identify replacement products, and navigate complex technicalinformation more effectively.

The initiative also supports efforts to improve employee productivity by makinginstitutional product knowledge easier to access across sales and customerservice teams.

Accelerating AI-Powered Commerce in Industrial Distribution
The win reflects growing demand for AI-powered search technology amongindustrial distributors seeking to improve customer experiences while unlockingvalue from existing business data. Organizations are increasingly lookingbeyond traditional eCommerce search and investing in solutions that connectproduct discovery with purchasing history, technical content, customerbehavior, and intelligent recommendations.

The opportunity also reinforces Bridgeline's continued momentum withinindustrial distribution and B2B eCommerce markets, where organizations managehighly technical product catalogs, complex purchasing requirements, andcustomer-specific buying behaviors.

"Industrial distributors have an enormous amount of valuable knowledgecontained within purchasing history, technical documentation, and customerrelationships," said Ari Kahn, President and CEO of Bridgeline Digital."HawkSearch helps organizations transform that information into moreintelligent product discovery experiences that improve customer outcomes,increase operational efficiency, and drive online revenue growth."

About Bridgeline
Bridgeline helps companies accelerate online revenue by improving traffic,conversion rates, and average order value through AI-powered commercetechnology. Its HawkSearch platform delivers advanced search, personalization,and merchandising capabilities for B2B and B2C enterprises across high-growthindustries.
Learn more at: www.bridgeline.comand www.hawksearch.com

Contact:
Kelly Maltman
SVP of Marketing
Bridgeline Digital
press@bridgeline.com