Global Manufacturer Launches HawkSearch to Power Multilingual Search

Woburn, MA – Bridgeline Digital, Inc. (NASDAQ: BLIN), a leader in AI-powered marketing technology, announced today that a global technology manufacturer has selected HawkSearch to power search and product discovery across its eCommerce experience. As manufacturers continue to support increasingly technical buying journeys across global markets, organizations are turning to AI-powered search to improve relevancy, usability, and customer engagement.  

“Technology buyers expect search experiences that are fast, accurate, and capable of understanding highly specific product requirements,” said Ari Kahn, President and CEO of Bridgeline Digital. “HawkSearch is purpose-built to help manufacturers deliver intelligent product discovery experiences that improve engagement and help customers find the right products more efficiently.”

Intelligent Search for Global Product Discovery

The organization delivers highly engineered solutions supporting signal, power, and data infrastructure across a wide range of industries and global markets. With a complex product catalog and multilingual customer base, the company sought a search platform capable of delivering more accurate and relevant results while improving the overall customer experience.

The implementation includes HawkSearch’s AI-powered autocomplete, popular search suggestions, multilingual language analyzers, and advanced relevancy tuning to support accurate product discovery across global audiences. Marketing teams will also leverage merchandising capabilities including boost and bury controls, promotions, campaign management, and keyword-driven campaigns with banners and featured content to create more targeted and engaging search experiences.

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. HawkSearch, Bridgeline's AI-powered platform, delivers intelligent search experiences for both B2B and B2C brands across a wide range of industries. To learn more, visit www.bridgeline.com.

Contact:
Kelly Maltman
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

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