Global Life Insurance Company to Build Customer Portal

Global Life Insurance Company Selects Bridgeline to Build Customer Portal          

BURLINGTON, Mass., Nov. 15, 2016 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced today that one of the largest mutual life insurers in the nation selected Bridgeline to build its customer portal on the iAPPS Web Engagement Platform.“

Bridgeline has built websites and portals for some of the largest finance and insurance companies out there,” Ari Kahn, CEO of Bridgeline, said. “We have a deep understanding of the security protocols and compliance requirements of this industry and continue to see more customers in need of this expertise.”

Bridgeline will provide a complete overhaul of the customer’s disability insurance portals, focusing on improved user experience and process efficiencies. The multi-site framework will create branded portal experiences for companies that will educate and inform employees on disability insurance and streamline the quote and enrollment process.“

Customer portals require us to make complex flows easy for the users and the administrators,” Kahn said. “This is where our team stands out – creating intuitive experiences that serve the user and ensure administrators can easily manage necessary customer flows.”

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their full digital experience - from websites and intranets to online stores and campaigns. Bridgeline's Unbound (formerly iAPPS®) platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage, nurture and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit or call (800) 603-9936.

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