WOBURN, Mass., July 6th, 2023 – Bridgeline Digital, Inc. (NASDAQ: BLIN), a leader incloud-based digital marketing technology software, today provided the followingupdate for the end of its third quarter of fiscal 2023.
In its third quarter, Bridgeline won $1.2 millionin sales with $600 thousand in licenses, adding over $200 thousand in annualrecurring revenue and more than $600 thousand in services. Most sales were for three-year terms andHawkSearch represented the bulk of the new bookings. New customers include Borsheims,Catapult Energy, Seattle Aviation Solutions, and Voltus. Approximately 200 of Bridgeline’s existing customers, comprising over 90%of customers and recurring revenue that was contracted for renewal during thequarter, renewed $1 million in licenses, with several customers increasing thesize of their license. Renewals includedleading enterprises such as AARP, Triumph Motorcycle, and Glasses USA.
Bridgeline continues to win new sales through its partnershipswith BigCommerce, Salesforce, and Optimizely. The company has bolstered thisstrategy with new partnerships with RafterOne, the leading Salesforce agency,with customers such as Sketchers, Tom Ford, and Godiva, as well as oBundle, anagency with over 500 BigCommerce implementations. Additionally, new technologypartners such as PROS have allowed Bridgeline to outperform competitors withinthe manufacturing and distribution space.
“Bridgeline helps companies grow online revenue byincreasing traffic to their site, converting the traffic to sales, and increasingthe size of each sale,” said Ari Kahn, Bridgeline's President and ChiefExecutive Officer. “We continue to winnew customers because of this important and easy to understand valueproposition that delivers up to a 25% increase in traffic, 35% moreconversions, and 25% increase in average order size for our customers.”
Bridgeline’s ‘Evo’ release for HawkSearch buildson the progress from the previous ‘Bronco’ release. The entire User Experiencewas updated and redesigned to improve usability and incorporate a more moderndesign style into the application. This helps close deals against newcompetitors and improves user satisfaction among marketing and merchandisingusers who use the application every day. The release included a lot of featuresfor our developer community through enhancements to our new Rapid UI Framework andfrom a newly released developer portal. Release highlights include:
· A new, modernand easy to use redesign with improved navigation.
· A new DeveloperPortal that includes full API documentation with endpoint testing capabilitiesas well as extensive Workbench overviews and examples. The site is at https://developerdocs.hawksearch.com and is linked from the main website.
· A new Rapid UI Framework feature supportingvariants.
· An additionalreport for Total Searches within the integrated e360 application fromBridgeline.
Ten websiteslaunched with Bridgeline technology including industry leaders such as JMEEllsworth, Association for Supply Chain Management (ASCM), F.W. Webb, and ScripCompanies.
Bridgeline plans toannounce its third quarter fiscal year 2023 results in August.
SVP of Marketing