Bridgeline selected by National Life Insurance Company

APPS Product Suite Selected by Leading National Life Insurance Company          

BURLINGTON, Mass., March 5, 2012 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced that a leading national distributor of life insurance products has leveraged iAPPS Content Manager and iAPPS Analyzer as the web experience management platform for their newly launched public website. The iAPPS Product Suite is the industry’s leading Web Experience Management (WEM) solution and only WEM platform available in either a SaaS or perpetual license that unifies Content Management, e-Commerce, e-Marketing, and analytics capabilities - enabling users to swiftly enhance and optimize the value of their web properties.

As the customer’s business model has expanded, so has their need to continually leverage the scalability of the web. Primary to their requirements for the new website was the development of a modern and sophisticated user experience that could be self-managed with substantially reduced dependence on IT for content updates and maintenance, while more effectively showcasing their brand to their audience segments. Additionally, the customer required custom quote and quick quote engine functionality, along with the ability to support co-branded websites for their affiliates operating in various states. The co-branding functionality creates a new site, seamlessly assembled and managed from the same iAPPS installation as the primary site, while supporting any unique branding, content, navigation and lead generation requirements of the affiliate.

iAPPS’ ability to support integration with major third-party systems like, Eloqua and Acxiom by leveraging built-in integration hooks were primary factors influencing the customer’s decision to select iAPPS. From a personalized content perspective, iAPPS Content Manager’s deep integration with iAPPS Analyzer and the real-time persuasive, one-to-one content delivery capabilities that makes possible solidified their choice.

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their full digital experience - from websites and intranets to online stores and campaigns. Bridgeline's Unbound (formerly iAPPS®) platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage, nurture and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit or call (800) 603-9936.

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