Bridgeline Develops #2 Financial Web Site in the Nation

Bridgeline Software Develops #2 Ranked Professional Financial Web Site in the Nation          

BURLINGTON, Mass., Jan. 17, 2002 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced that Dalbar has recently ranked John Hancock Financial Professional Web Site as the second best Financial Professional Web site in the United Sates. Dalbar is a professional independent research company.

Bridgeline Software's Vice President & COO, William Matteson said, " We are very proud that Bridgeline Software has been able to work with the John Hancock team to provide John Hancock with world class Internet Solutions. We are excited for the team at John Hancock, they are a great company to work with."

John Hancock Financial Services, Inc. (NYSE: JHF ) and its affiliated companies provide a broad array of insurance and investment products and services to retail and institutional customers. As of September 30, 2001, John Hancock and its subsidiaries had total assets under management of $118.8 billion.

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their full digital experience - from websites and intranets to online stores and campaigns. Bridgeline's Unbound (formerly iAPPS®) platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage, nurture and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit or call (800) 603-9936.

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