Bridgeline Accelerates Digital Growth for Industrial Distributor with HawkSearch

Woburn, MA – Bridgeline Digital, Inc. (NASDAQ: BLIN), a leader in AI-powered marketing technology, announced today that an industrial distributor for plumbing, electrical and HVAC has selected HawkSearch to power search and product discovery for its B2B eCommerce website.

The industrial distributor company sought to improve how customers navigate category pages and find products across its site, with a focus on delivering a more personalized and efficient buying experience. HawkSearch’s personalization capabilities and flexible merchandising tools will enable the company to tailor search results and guide customers to the most relevant products.

As part of the implementation, HawkSearch will integrate with the company’s existing PIM and ERP systems, supporting a seamless flow of product and customer data across its digital ecosystem. The company will also leverage HawkSearch’s keyword management, product recommendations, and Unit of Measure functionality to enhance engagement and improve customer interaction with the website.  

“HawkSearch is designed to help organizations deliver more relevant and personalized digital experiences,” said Ari Kahn, President and CEO of Bridgeline Digital. “This implementation highlights how our platform enables distributors to improve product discovery while supporting scalable and connected eCommerce operations.”

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:
Jeremy LaDuque
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

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