Bridgeline Digital Releases iAPPS 5.4
Latest Version of Digital Marketing Platform Enhances Campaign Functionality for Franchises and Distributed Networks
BURLINGTON, Mass., Feb. 8, 2016 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced the release of iAPPS 5.4. The iAPPS platform combines superior features and functionality in content management, eCommerce, eMarketing, social media management and web analytics in one all-encompassing .NET platform. With the 5.4 release, the recognized distributed campaign functionality within iAPPS was enhanced – giving corporate brands, including customers like Sport Clips and Smile Doctors, the capability to distribute powerful digital marketing to their entire network.
“For companies like franchises, distributors or resellers, this functionality is not only powerful, it’s necessary,” said Ari Kahn, COO at Bridgeline. “It allows brands to quickly launch robust campaigns and distribute them to their entire network – incorporating localized email marketing, landing pages and social in the mix.”iAPPS 5.4 also includes a significant enhancement to its built-in email marketing engine – now a single customer can communicate with more than 4 million contacts, each with as much as 100 unique attributes.“iAPPS email is proven at the enterprise level. Today, Bridgeline customers are sending unbelievably large email campaigns and creating thoughtful email nurturing flows for giant databases,” Kahn said. “It’s exciting to see the vision for delivering a full customer journey be fully realized.”
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their full digital experience - from websites and intranets to online stores and campaigns. Bridgeline's Unbound (formerly iAPPS®) platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage, nurture and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.