GA4

GA4: What is it?

Google Analytics 4 (GA4) is the latest evolution of Google's analytics tool. It is an entirely new application and different from Universal Analytics (UA) which most of us have come to know and love.

UA has been a reporting standard for many years, so upgrading is daunting for many of us! The good news is that GA4 will provide a more insightful, customizable, and future-proofed reporting platform, AND we are here to walk you through exactly how to quickly switch over for success.  

GA4: Why do we need it?

Website analytics is becoming increasingly important in understanding our audiences, and future trends in leadership suggest a move toward data-driven decision-making. GA4 highlights the necessary insights to make those decisions.

GA4 is a robust reporting tool with new and compelling features such as:
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• Enhanced analysis and recommendation capabilities with AI and machine learning
• Greater flexibility and customization to match business needs
• Improved data privacy and compliance
• A more accurate view of user behavior with cross-device tracking for desktop, mobile, and tablet
• New event-based tracking system to capture user interactions on your website or app
• Built-in futureproofing