• Apr 08, 2015
  • Quinn Murphy

Bridgeline Digital Releases iAPPS 5.3

Latest version of digital marketing platform includes new Page Builder functionality, API enhancements that improve site performance, and a brand new, best-in-class couponing engine that empowers non-technical users to execute dynamic eCommerce campaigns

BURLINGTON, Mass., April 8, 2015 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced the release of iAPPS 5.3. The iAPPS platform combines superior features and functionality in content management, eCommerce, eMarketing, social media management and web analytics in one all-encompassing .NET platform. iAPPS remains the only Web Engagement Management (WEM) platform that can be delivered as either a true SaaS multi-tenant environment or a traditional dedicated server environment.

The latest version of iAPPS boasts enhancements across the entire platform. iAPPS customers are now armed with a new framework for templates called Page Builder. This new feature provides non-technical users with the ability to seamlessly add specific modules to any page without the need of a developer or IT support. Additionally, iAPPS 5.3 also comes with an entirely new foundation for APIs that delivers a significantly faster experience for site visitors.

As the preeminent Digital Engagement solution in the marketplace, iAPPS 5.3 also provides iAPPS Commerce users with a best-in-class, sophisticated couponing engine that allows customers to easily manage eCommerce promotions, create multiple discount scenarios and dynamically build coupons using a rules-based engine.

“In this latest release of our award-winning platform, we were able to enhance almost every facet of the software to enable customer success,” said Brett Zucker, Executive Vice President and CTO of Bridgeline. “From the day-to-day revenue funnel to the performance of customer websites, iAPPS 5.3 provides users with an optimal solution that drives superior results.”

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their full digital experience - from websites and intranets to online stores and campaigns. Bridgeline's Unbound (formerly iAPPS®) platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage, nurture and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.

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