The Key to Testing Campaigns
When testing campaigns, you can use different versions of one campaign to see how changing small variables can make a big difference in your conversion results. To identify what works and what doesn’t, you’ll need to compare and measure results, right?!
The key to testing variables in your lead nurture campaigns lies in setting up A/B testing and tracking results within your analytics.
Developing and refining effective Lead Nurturing Campaigns will provide more opportunities for your organization to convert prospects to leads and leads to paying customers, empowering your marketing and sales teams to gain an advantage over your competition.
A/B Testing & Lead Nurture Campaigns
A/B Testing is the process of serving variables of content to see which variations convert visitors more efficiently. You can A/B test with many variables within your lead nurture campaign including your webpages, forms, landing pages, emails, social media posts and ads.