In order to craft the perfect USP, you need to learn about your target customer. Find out what is important to them and why they seek out your brand to provide what they need. You can learn about your customer demographics easily from your website analytics platform. Find out information like age, gender, interests, location and more.
A prime example of a brand targeting a specific audience is the manly man’s clothing provider, Duluth Trading Co. They pinpoint issues that men have had with clothing, like overheated underwear (pictured right), and identify how their products solve this problem. Not only do their ads get your attention with a unique style and tongue-in-cheek delivery, but they appeal directly to their audience of men who need comfortable work clothes.
