How to Correctly Use Forms on Your Website

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1 SIMPLIFY FORMS

Narrow down your form fields as much as possible to capture the information you need and nothing more. Provide clear instructions and a short summary about why they should complete the form and what they'll get after pressing submit. Don't forget to link your privacy policy and add a check box asking if they'd like more helpful information from you. 

 

2 CALL ATTENTION WITH DESIGN

Make forms easy to find on relevant pages throughout your website to increase the chance that they will be completed. Use bright and contrasting call-to-action buttons, a bold title and attractive imagery nearby to demonstrate what they'll get from completing the form. 

 

3 AUTOMATE NEXT STEPS

Once forms are submitted, ensure that lead data is automatically sent to your marketing automation platform or lead database with follow-ups assigned to specific team members. It's an easy process to set up that saves you time and ensures that no lead is forgotten  

 

4 EXTEND THE LIFE OF YOUR LEAD

Your organization can continue to provide value long after a form is completed. Stay in touch with leads through an automated lead nurturing email campaign or a follow up phone call depending on the form submitted  

 

5 USE DATA TO PERSONALIZE

Use the form data gathered to learn more about your visitors and personalize their interactions with your brand. You can create personalized emails or webpages to present to visitors with content of interest based on their location, gender, hobbies, industry and more  

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