High Performing Landing Pages Need these 8 Elements

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SEO-Friendly URL

Keep your URL simple and include a relevant keyword so your landing page can be found on search engines.

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A Captivating Title

Your title should include the topic or keyword of the link clicked to get to your page describing the offer.

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A Unique Selling Proposition

Reinforce your offer with a paragraph explaining why your offer is special and why visitors should complete the form.

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SEO-Friendly Headings

Provide additional information through your heading(s) and be consistent with your use of relevant keywords.

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A Striking Image or Video

Let visitors imagine themselves with the offer using a photo or video visual that includes a keyword in the alt text.

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A Bulleted List of Benefits

Clearly define a few details about the benefits of your offer in a short bulleted list that gets to the point.

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A Short, Simple Form

Keep fields to a minimum, only gather the data needed to contact and qualify leads and include a privacy statement.

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An Effective CTA Button

Your call-to-action button should stand out in a bright color with text that makes it clear what the visitor gets for a click.

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