High Performing Landing Pages Need these 8 Elements

Keep your URL simple and include a relevant keyword so your landing page can be found on search engines.

Your title should include the topic or keyword of the link clicked to get to your page describing the offer.

Reinforce your offer with a paragraph explaining why your offer is special and why visitors should complete the form.

Provide additional information through your heading(s) and be consistent with your use of relevant keywords.

Let visitors imagine themselves with the offer using a photo or video visual that includes a keyword in the alt text.

Clearly define a few details about the benefits of your offer in a short bulleted list that gets to the point.

Keep fields to a minimum, only gather the data needed to contact and qualify leads and include a privacy statement.

Your call-to-action button should stand out in a bright color with text that makes it clear what the visitor gets for a click.

First Name

Last Name

Email*

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