It can require many software systems to carry out the business processes of an organization. Each platform provides useful data that affects future decision making in areas like inventory management, order tracking, monitoring website activity and marketing performance, as well as tracking lead relationships and optimizing the sales process. Yet often times having various systems means managing many datasets that do not integrate perfectly.
AI helps organizations by uniting data across multiple technology platforms and software systems, improving efficiency, productivity and accuracy in decision making while identifying and interpreting patterns within the data at a rate with which no human can compete.
AI also provides predictive analytics where third party research and data in general consumer trends is integrated with actual customer information to predict future needs. This helps organizations forecast sales and demand for certain products or services, and also ensures enough staff is on hand to provide services.