Why Content Management Systems Drive Intranet Success
As Intranet use has evolved, a CMS has become the primary tool driving enterprise portal success. Contemporary Intranet experiences are akin to web experiences. A CMS has the ability to integrate with other critical tools and features to offer employees an efficient, relevant user experience.
Personalization: To spark employee engagement, Intranet web masters must offer content on its Intranet that speaks directly to specific employees. Through the use of audience segmentation capabilities, a CMS can do just that: push content to users based on a number of demographics – department type, recently viewed documents, search history, even the device a user is using to access the portal. The use of targeted content will help users find the information they are looking for before they even login by constantly updating relevant attributes to thepersona type.
Enterprise Search: Perhaps the most important aspect of an Intranet is searching for commonly used documents. But, as you likely know, over time, information on your Intranet often becomes buried inside databases, in folders, or on other media. Ultimately, the business value of the information can be largely diminished if employees cannot easily access the right (up-to-date) content. With the integration of a robust Enterprise Search Engine, users can be assured that, if properly tagged, the information they are looking for is easily accessible.
Mobile-Friendly Capabilities: Your employees use company smart phones and tablets to work on-the-go, right? Then, it’s prudent to provide a mobile-friendly Intranet. With the use of a responsively designed website and persuasive content, your employees will experience a contextualized experience that adjusts to their needs and circumstances, not the other way around.
Community Management: Blogging tools, social media integration, message boards and comment moderation – again, not only does a CMS offer an effective means of asset and document management, coupled with personalization and search mechanisms that help provide relevant information to employees, but the software also inspires a collaborative workplace.