Multi-National Retailer Selects Bridgeline Digital to Power their Franchise Digital Experience
Bridgeline Digital, Inc. (BLIN), a provider in cloud-based Marketing Technology platform and services announced today that a leading retail and franchise group selected Bridgeline Digital as their Digital Experience provider to transform certain divisions and their franchise websites, marketing automation and online commerce.
The customer is a $20 billion, multi-national retailer whose services division manages more than 12 million service calls annually. The engagement includes development of 350 websites to support four of their services franchise network brands with the expected initial value of license, hosting and services totaling approximately $1,000,000. The customer’s goal is to provide their franchisees a customizable website to improve customer acquisition through enhanced SEO, automated workflows and a more dynamic product catalog while corporate maintains brand control and enhances its upsell and cross–sell opportunities.
Bridgeline will develop an enhanced online experience for the company’s franchises to offer an improved and targeted experience that helps customers select service packages and set appointments. In addition, the platform will integrate with the customer's field management system to manage the appointments for franchisees to boost operational efficiencies. Visitors will be able to view websites of local franchisees with specific hyper-local content and offers, strengthening the reputation and brand awareness in each region and improving local search results.
“We are happy to help another major brand enable their franchise owners to fine tune customer online experience and create hyper-local SEO while empowering the franchisor to maintain brand consistency,” said Ari Kahn, CEO of Bridgeline Digital. “Franchises are most successful when the entrepreneurial strengths and local market expertise of individual franchisees is empowered to drive new business and they are even more successful when the franchise has tools that provide content to franchisees to more efficiently and consistently execute these efforts. This is exactly what Bridgeline’s DS products provide to thousands of franchisee’s today and it has been proven for several years now to help increase revenues,” added Kahn.
This new engagement adds to Bridgeline’s continued success in the retail sector and is a continued affirmation of the Bridgeline Enterprise Suite’s ability to quickly deliver scalable features for multiple brands within a business.
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their complete digital experience – from websites and intranets to online stores and marketing campaigns. Bridgeline’s iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to ensure marketers deliver digital experiences that attract, engage and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. . To learn more, please visit www.bridgeline.com or call (800) 603-9936.Marketing Contact:
Bridgeline Digital, Inc SVP Marketing & Growthpress@bridgeline.com