• July 08, 2015
  • Quinn Murphy

YSI Inc. Launches Next Generation Website on iAPPS Platform

BURLINGTON, Mass., July 8, 2015 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced that YSI Inc., a leading provider of water monitoring solutions, launched its next generation, mobile-friendly website on the iAPPS Platform. YSI provides professionals with reliable instruments and systems for surface water, wastewater, aquaculture, laboratory and Life Sciences applications. YSI expects its new website to grow its USA based eCommerce business with the dynamic features iAPPS Commerce offers users, as well as serve as a valuable, easy-to-use resource for current and prospective customers.

YSI needed a new website that could better serve its online community and improve visitor engagement with their database of relevant content. To meet these goals, Bridgeline’s award-winning design and development team delivered a website that is optimized for mobile devices through the use of responsive design, a coding methodology that triggers web content to automatically adjust to the screen size of the device a visitor is using to access a page.

Furthermore, by leveraging iAPPS Content Manager’s pre-integrated enterprise search capabilities, YSI can intuitively index content and tag products to help site visitors easily find the information and products they are looking for. The innovative eCommerce features in iAPPS empower YSI’s marketing team to easily manage their new online catalog, which includes products directly for sale and items that require visitors to request a quote.

“We are very excited about the launch of our new website,” said Patrick Higgins, Digital Marketing Manager at YSI Inc. “The new design, coupled with the end-to-end eCommerce functionality, offers current and prospective customers an engaging, mobile-friendly web experience that will help grow our business and improve our overall presence online.”

About YSI Inc.

YSI Inc. works with professionals to develop water monitoring solutions for our planet’s natural resources. Whether you are concerned with climate change, floods, droughts, storm water runoff, clean drinking water, or healthy ecosystems, YSI can partner with you to provide reliable water resource instruments and systems. YSI’s instruments, software, and data collection platforms are focused on environmental monitoring and testing. The integrated systems we deliver to our customers help them to obtain critical data about the quality of water.

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their full digital experience - from websites and intranets to online stores and campaigns. Bridgeline's Unbound (formerly iAPPS®) platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage, nurture and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.

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