• Jan 08, 2009
  • Quinn Murphy

Leading NFL Franchise Selects Bridgeline Software

BURLINGTON, Mass., Jan. 8, 2009 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced that a leading National Football League (NFL) franchise selected Bridgeline to develop a state-of-the art eCommerce application that powers their online business initiatives, and to develop their public site. Through the deployment of Bridgeline’s proprietary .NET-based eCommerce system, the NFL team looked to vastly improve their overall online store capabilities and public site, and significantly grow the contribution of its online channel to its business. Bridgeline’s eCommerce solution provides an easy-to-use, feature rich platform that allows store owners to personalize product offerings, improve marketing effectiveness and leads, and offer value-added services that generate more satisfied online customers.

Bridgeline’s eCommerce platform offered major improvement to the back-end administrative console providing site management greater control and ease-of-use. Bridgeline’s dashboard technology provides a real-time overview of the online store and offers data intelligence reports on sales trends, buyer demographics, and profit margins as well as system alerts on inventory levels, order fulfillment status, production issues, and shopping cart abandonment. Additionally, Bridgeline is contracted to maintain and support the back-end infrastructure in a state-of-the-art managed services hosting environment.

The team’s new eCommerce system and public site now offers fans a one-stop portal for team stats, news, ticket information, message boards, and online shopping, as well as a greatly improved user experience that encourages visitors to engage with site content and interactive tools. Bridgeline focused on implementation of design enhancements and key functionality such as a virtual shopping cart to promote eCommerce products directly off of the homepage, a streamlined check-out process through an integrated “Quick Look” feature, and extensive up-sell and cross-sell features to promote related products. A polling feature was rolled out to query fans and track results, and player and cheerleader bios were made richer with video and new photography.

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their full digital experience - from websites and intranets to online stores and campaigns. Bridgeline's Unbound (formerly iAPPS®) platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage, nurture and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.

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