• Aug 25, 2016
  • Quinn Murphy

Leading Financial Services Company selects Bridgeline’s iAPPS

BURLINGTON, Mass., Nov. 15, 2016 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced today that one of the nation’s top financial services companies selected iAPPS to power its insurance portal.

“Though we serve hundreds of different customers across industries, our expertise in the financial services and insurance space really stands out,” Ari Kahn, CEO of Bridgeline said. “This is the second major insurance portal project we’ve been awarded recently. Our experience with the necessary security rules and the industry’s unique user goals serves as a key differentiator in helping Bridgeline win with these customers.”

The agreement includes a three-year SaaS subscription to the full iAPPS Digital Marketing Suite and associated professional services, adding more than $500,000 to Bridgeline’s backlog. The project, which commenced immediately, will provide a custom online portal for the company’s disability insurance customers, offering a unique online presence for each customer to share information to employees and ultimately drive them through the enrollment process.

“What’s unique about our Digital Experience Management tool, iAPPS, is that it really simplifies the process for creating meaningful experiences,” Kahn said. “Whether it is complex, multi-portal frameworks like this or simple websites and web stores, iAPPS’ future-friendly architecture and flexibility is what we see the marketplace demanding.”

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their full digital experience - from websites and intranets to online stores and campaigns. Bridgeline's Unbound (formerly iAPPS®) platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage, nurture and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.

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