• Aug 17, 2005
  • Quinn Murphy

JBHanauer & Co. Launches New Enterprise Web Property Developed by Bridgeline Software, Powered by netEDITOR®-pro

BURLINGTON, Mass., Aug. 17, 2005 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced that it has successfully launched a new web solution for J.BHanauer & Co. (www.jbh.com) combining the functionality of their public site, bond site and CD offerings into one consistent corporate image. The site was developed using Bridgeline’s content management product, netEDITOR®-pro , that empowers non- technical users to maintain relevant content on each individual page while preserving the common look and feel across all sites.

Bridgeline's development team worked closely with J.BHanauer to re-architect and redesign an end-user workflow experience with search functionality for bonds, CDs, and mutual funds. Bridgeline integrated communication between JBHanauer’s sales prospects and internal Financial Advisors via a sophisticated lead generation tool that expands JBHanauer’s sales tracking capabilities, improves user experience and aims to increase ROI.

About JBHanauer & Co.
JBHanauer & Co. is based in New Jersey and is one of the region’s premier investment firms specializing in bonds. For over 70 years, the firm has been educating clients on the value of fixed-income investments. Because JBHanauer’s trading department focuses on the retail sector of the market, the company is able to provide an ongoing flow of investment alternatives to its clients. Their traders specialize in uncovering investment opportunities that allow them to find undervalued, high-yielding bonds of which other firms might not be aware. JBHanauer & Co. is a privately owned company, guided by the philosophy of commitment to the individual investor.

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their full digital experience - from websites and intranets to online stores and campaigns. Bridgeline's Unbound (formerly iAPPS®) platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage, nurture and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.

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