• Jan 22, 2015
  • Quinn Murphy

Event and Party Supplies Company Selects iAPPS Platform to Power Next Generation eCommerce Website

The deeply integrated iAPPS platform will maximize the Customer’s marketing and sales initiatives, streamline fulfillment and logistics, and improve online customer support.

BURLINGTON, Mass., Jan. 22, 2015 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced that an event and party supplies company has selected the iAPPS Digital Engagement Platform to power its next generation, mobile-friendly eCommerce website. In order to take advantage of the platform’s all-encompassing digital marketing capabilities, the Customer signed an agreement which includes licenses for iAPPS Content Manager, iAPPS Commerce, iAPPS Marketier, and iAPPS Analyzer.

The Customer expects the deeply integrated iAPPS platform to maximize marketing and sales initiatives, streamline fulfillment and logistics, and improve online customer support. With its innovative Search Engine Optimization (SEO), mobile-friendly, and personalization capabilities, the iAPPS platform is expected to drive a significant uptick in conversions and support the Customer’s explosive growth.

“We’re extremely excited to add another iAPPS Customer who plans to take advantage of each of the modules within our integrated platform, particularly the innovative features embedded within iAPPS Commerce,” said Thomas Massie, President & CEO of Bridgeline. “Our all-in-one, enterprise-grade solution continues to spark high demand within the various industries we serve.”

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their full digital experience - from websites and intranets to online stores and campaigns. Bridgeline's Unbound (formerly iAPPS®) platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage, nurture and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.

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