• May 19, 2015
  • Quinn Murphy

ESL Federal Credit Union Launches Next Generation, Mobile-Optimized Website on iAPPS Platform

BURLINGTON, Mass., May 19, 2015 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced that ESL Federal Credit Union has launched its next generation, mobile-friendly website on the iAPPS Digital Engagement Platform. ESL joins RegentAtlantic, Janney Montgomery Scott, and GTE Financial as leading financial institutions that power their website on the iAPPS platform.

ESL’s website was built on iAPPS Content Manager and is optimized for mobile devices through the use of responsive design, a coding methodology that triggers web content to automatically adjust to the screen size of the device a visitor is using to access a page. This functionality combined with the modern, flexible design delivers an engaging and superior web experience to its current customers and prospects.

Bridgeline’s extensive history developing websites for other financial services companies helped the award-winning delivery team create an end-user web experience with an array of industry-specific features, such as real-time updates to the website’s home page that reflect current mortgage and consumer rates as well as the use of encrypted forms and responses to create a secure digital ecosystem for visitors.

The ESL marketing team will also leverage the native integration iAPPS offers as an all-encompassing digital marketing platform, including iAPPS Marketier, which empowers users to easily create and execute personalized email campaigns, and iAPPS Analyzer, a smart-engine that not only provides statistics related to critical KPIs, but also offers actionable insight that ESL can reference to maximize their digital marketing initiatives.

“We’re very excited about ESL’s new website and the superior customer experience it will bring to both current customers and prospects,” said ESL Federal Credit Union Vice President/Director, Marketing William Freeman. “The website, in conjunction with the innovative tools and features our marketing team can leverage in iAPPS, will help transform the high-quality customer service synonymous with ESL’s brand to the digital space.”

About ESL Federal Credit Union

Founded by George Eastman in 1920, ESL Federal Credit Union is a full-service financial institution with $5.0 billion in assets. The locally-owned financial institution employs more than 680 people in Rochester, New York, and includes more than 325,000 members worldwide. The company has now appeared on the Great Place to Work® Best Small and Medium Workplaces List for four years (2014, 2013, 2011, and 2010). Access to the credit union includes 20 branch locations and more than 40 ATM locations, locally-based telephone and Internet chat centers, and online and mobile banking channels. The company is headquartered at 225 Chestnut Street, in Rochester, and can be found on the Internet at esl.org.

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their full digital experience - from websites and intranets to online stores and campaigns. Bridgeline's Unbound (formerly iAPPS®) platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage, nurture and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.

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