• Jan 19, 2012
  • Quinn Murphy

iAPPS Product Suite Selected by Environmental Data Resources (EDR) to Power New, Consolidated Website

BURLINGTON, Mass., January 19, 2012 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced the recent launch of a new and dramatically improved public site for Environmental Data Resources (EDR). The new public facing site, edrnet.com, was developed on the iAPPS Product Suite, and benefits EDR with a more consolidated design that allows their user community of environmental consultants, lenders, attorneys, corporate real estate professionals and homebuyers interested in environmental risk management to browse for information, sign up for industry events and online training, and order reports and tools to evaluate the health of any U.S. property.

Utilizing iAPPS Content Manager, iAPPS Analyzer, and iAPPS Marketier, EDR enjoys the industry’s leading Web Experience Management (WEM) solution and only WEM platform available in either a SaaS or perpetual license that unifies Content Management, e-Commerce, e-Marketing, and analytics capabilities - enabling users to swiftly enhance and optimize the value of their web properties. The capabilities built into the iAPPS Product Suite enable marketers to develop and manage more effective site and email marketing content, and quickly adjust that content to the changing needs of their site visitors and overall market, including the delivery of real-time, dynamic content based on visitor actions and profile. With iAPPS’ single, unified platform, driving more effective, measurable campaigns gives marketers a distinct edge that can propel optimization of their online marketing channels.

As the innovator of the largest, most current and accurate database of environmental and historical land use information in the world, EDR provides hi-value environmental services and expertise that is non-existent elsewhere. The new EDR site consolidates access to the many streams of data they provide, and makes it easy for visitors to quickly find reports and services, insight into the market, training, or access to commonground, EDR’s award-winning social media site. Additionally, by leveraging the functionality within iAPPS, the site also provides site visitors with a browsing experience that is personalized and immediately directs users to relevant content based on their specific function or need. And from a user interface perspective, EDR’s new site delivers information more efficiently than their prior web property, with most content being accessible within three clicks or less.

“By leveraging the iAPPS Product Suite and the team at Bridgeline Digital for the new EDR site, we’ve been able to deliver a truly exceptional user experience for our varied roster of site visitors,” says Mark Wallace, Vice President of Customer Acquisition and Community at EDR. “Our clients use our site to do their jobs better and that requires user sessions that are fast, interactive, and highly intuitive. We’re extremely happy with the finished result and think we hit the mark with Bridgeline and iAPPS.”

About Environmental Data Resources (EDR)

Environmental Data Resources (EDR) is the industry leader in property specific environmental information and risk management solutions. For more than 20 years, EDR has been building and updating the world's most comprehensive database of environmental records and land use information from thousands of federal, state, tribal, local and private sources. Called NEDIS™ (the National Environmental Data Information System), this database has more than 3.1 billion public records and proprietary data sets including the treasured historic Sanborn Maps that are blended into one comprehensive interface. EDR sets the standard for providing the tools, technology, information and professional staff to serve environmental consultants, lenders, corporations, insurers, real estate investors and consumers across the country. Founded in 1990 and based in Milford, CT, EDR has regional offices located throughout the United States. The company is wholly owned by DMG Information Inc., the business information division of Daily Mail and General Trust, plc (DMGT). For more information about EDR, please visit www.edrnet.com.

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their full digital experience - from websites and intranets to online stores and campaigns. Bridgeline's Unbound (formerly iAPPS®) platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage, nurture and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.

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