• Mar 28, 2014
  • Quinn Murphy

Bridgeline Digital Enters a $7M iAPPSds Licensing Agreement with a Leading Healthcare Communications Technology Company

BURLINGTON, Mass., March 28, 2014 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced that it has signed a multi-year, multi-million dollar agreement with a leading healthcare communications technology company in North America. Once deployed, the highly scalable iAPPSds platform will drive 3,700 independent physician and dentist micro-websites. The initial term of this agreement is over 3 years and is valued at approximately $7M in iAPPS licensing fees and related services.

“This customer requires a highly scalable web engagement platform that will allow its vast dealer network to maximize their local digital marketing initiatives and micro-website performance that is core to the iAPPSds web platform,” stated Thomas Massie, Bridgeline Digital’s Chief Executive Officer. “iAPPSds offers state-of-the-art functionality to each local dealer to help them to attract new customers and engage with their local markets. While, at the corporate level, they have complete brand control and the ability to push relevant and consistent content to all 3,700 of their dealers at anytime.”

iAPPSds deeply integrates web content management, eCommerce, eMarketing, Social Media management, and web analytics capabilities into a unified platform. This provides a centralized digital engagement platform for organizations that need to offer their dealer networks access to a high performing local micro-website that they can personalize, use to execute local marketing initiatives, measure results with analytics, and even drive ecommerce initiatives. At a corporate level, iAPPSds provides superior brand control and enables corporate marketing teams the ability to make marketing content available to their dealer network local micro-websites.

About iAPPSds

iAPPSds users have access to premier website features, including the ability to edit and publish forms, images, embedded video, integrated Google Maps, social media plug-ins and other content. Importantly, iAPPSds offers built-in Search Engine Optimization management that includes metadata management, auto-301 redirects, and auto-XML sitemap creation.

iAPPSds is engineered to work with Responsive Design template development, helping ensure that websites are mobile and tablet optimized right out of the box while still leveraging only one single database of content. Furthermore, iAPPSds is able to offer multiple, customized self-service template configurations and styles to end users, enabling them to personalize their site beyond just the content, while still adhering to a company’s brand standards.

iAPPSds is a cloud-based, multi-tenant SaaS solution, that eliminates the need for companies to maintain their own infrastructure for the solution. iAPPSds customers can rely on Bridgeline’s Tier-1, co-location hosting facility whether they are supporting 100, 1,000 or 10,000 franchisee or dealer micro-websites.

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their full digital experience - from websites and intranets to online stores and campaigns. Bridgeline's Unbound (formerly iAPPS®) platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage, nurture and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.

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