Marketing Manager

If you have an interest in digital engagement technologies, as well as the desire to grow with a dynamic company, make a major difference within a flourishing organization, have great advancement opportunities and thrive on working in a fast-paced, exciting environment, then this opportunity with Bridgeline Digital is for you. Bridgeline has an immediate opening for a Marketing Manager.

Bridgeline Digital, The Digital Engagement Company™, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline’s iAPPS® platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the U.S. and an Asia Pacific headquarters in Bangalore, India, Bridgeline has thousands of customers that range from middle market organizations to Fortune 1,000 companies.

Overview

We are seeking a marketing manager with graphic design and campaign management experience. The marketing manager will develop collateral, marketing assets, and manage digital marketing campaigns.

The Marketing Manager will oversee the execution of all campaigns related to lead generation. These campaigns include thought leadership (articles, blog posts), social media, email marketing, SEO and ad campaigns; as well as manage the marketing funnel and marketing flows related to lead nurturing.

Responsibilities

To be successful, you will need prior experience with creating marketing campaigns, as well as online marketing and social media strategy.

• Background in lead generation efforts that support sales.
• Experience with online marketing, including social media and content marketing.
• Understanding of online marketing, personas and customer journeys.
• Developing and managing advertising campaigns.
• Evaluating analytics, effectively communicating results.
• Understanding of building brand awareness and positioning.
• Directing, planning and coordinating marketing efforts.
• Handling social media, public relation efforts, and content marketing.
• Graphic design capabilities a big plus.

Bridgeline Offers

  • Competitive base salary and benefits, uncapped commissions, paid vacation and holidays, 401K and more Extensive Sandler sales training program to attend quarterly.
  • On-going coaching from your sales manager and leadership team, as well as mentor program.
  • Professional development and career advancement opportunities
  • Recognition and rewards for top performers
  • Dynamic, open-minded company with great opportunities for personal development
  • An organization where suggestions are encouraged and your influence can be felt within the company and Bridgeline’s iAPPS® platform/
  • Fast paced, exciting environment.
  • Inspiring, fast paced and flexible environment with a work hard / play hard culture.
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