Director of Marketing

If you have an interest in digital engagement technologies, as well as the desire to grow with a dynamic company, make a major difference within a flourishing organization, have great advancement opportunities and thrive on working in a fast-paced, exciting environment, then this opportunity with Bridgeline Digital is for you. Bridgeline has an immediate opening for a Director of Marketing who will work out of our Woodbuy, NY office. The Director of Marketing will be responsible for marketing Bridgeline’s broad software product portfolio and related professional services. 

Bridgeline Digital, The Digital Engagement Company™, enables its customers to  transform how their brands interact with their customers – enabling marketers to deliver exceptional customer experiences. Bridgeline’s Unbound® platform deeply integrates Web Content Management, eCommerce, Marketing Automation, Site Search, Social Media and Web Analytics to deliver online experiences that attract, engage, nurture and convert across all digital channels. With thousands of customers, Bridgeline provides award winning end-to-end Digital Engagement solutions for some of the best global brands. 

With over a thousand success stories and counting, Bridgeline works with some of the best brand names known in the world such as UPS, L’Oreal, Sport Clips, Triumph and more. This is a great opportunity to be a part of company which offers digital solutions that are available both as SaaS or perpetual software licenses.

Overview

As Director of Marketing, you will lead our efforts to build a trusted user brand and pursue new growth opportunities. We are seeking a teammate with 5+ years of relevant marketing experience within MarTech. We will be evaluating your track record of building and scaling marketing efforts as well as your experience managing high-performing teams. A quantitative approach to understanding and measuring marketing initiatives will also enable success in this role. The ideal candidate will have strong leadership, lead generation, writing and communication abilities combined with sound knowledge of content management, eCommerce and digital marketing applications.

In this role, you will lead the company's strategic marketing efforts—including campaign generation and execution, content marketing, targeted ads, events, PR and all marketing collateral —through the following responsibilities:

Responsibilities

  • Deeply understand Bridgeline product offerings, how they address customer needs as well as key differentiators to evolve vertical positioning in the marke
  • Work in lockstep with executive team to align objectives and improve sales processes including messaging, material verticalization, use case development and case studies.
  • Develop content marketing strategy to leverage our position as a thought leader
  • Coordinate email, marketing automation, social media, retargeting campaigns to prospects and customers
  • Manage SEO & PPC efforts to increase brand awareness and drive traffic
  • Lead generation, pipeline funnel, lead scoring, and lead nurture to generate marketing qualified leads for the sales team to engage and convert.
  • Sales enablement, opportunity creation, and pipeline acceleration programs
  • Implement, manage, and maintain Marketing Automation and CRM software solutions
  • Create and manage all marketing collateral and content development
  • Hands on experience in graphic design with Adobe Creative Suite preferred
  • Manage third-party marketing relationships, contracts and budget
  • Draft and publish company press releases and blog posts
  • Promote product marketing launches and related post launch marketing
  • Manage and coordinate conferences & trade shows
  • Measure key marketing metrics with an eye for continuous improvements and efficiencies
  • Prepare regular reports and presentations on marketing impact for the Management team and Board
  • Manage brand integrity and awareness
  • Team recruitment and development

Experience Required

  • Minimum 5 or more years of marketing experience at a high growth company in a related industry
  • Experience with a SaaS B2B company preferred, particularly in Marketing technology, AI, or eCommerce
  • Sound knowledge of content management, digital marketing, web analytics, social media and ecommerce applications.
  • Strong people leadership capabilities that inspire, manage performance and develop talent
  • Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing defined corporate strategies that include lead generation, target market coverage, sentiment, and referenceable customers
  • Strong communication skills, including press and agency relationships for PR and thought leadership distribution
  • Strong work ethic and can-do attitude, along with ability to work independently
  • Bachelor’s or Master’s degree in marketing or related discipline; MBA preferred but not required .

    Bridgeline Offers

    • Competitive base salary and benefits, paid vacation and holidays, 401K and more
    • Professional development and career advancement opportunities
    • Recognition and rewards for top performers
    • Work with the latest development and digital engagement technologies
    • An organization where suggestions are encouraged and your influence can be felt within the company and the Bridgeline’s Unbound® platform
    • Professional development and career advancement opportunities
    • Inspiring, fast-paced and flexible environment with a work hard / play hard culture
    • At Bridgeline, we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.
    • Bridgeline is a proud equal opportunity employer. We are committed to fair hiring practices and to creating a welcoming environment for all team members. All qualified applicants will receive consideration for employment.
    • Start your job application: click Apply Now
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