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Marketing Automation – Why It’s Vital to Your 2018 Marketing Strategy and ROI

Marketing automation is gaining traction as an important trend in both the B2B and B2C markets, and for good reason - it is a great time- and resource-saver in that it takes away the manual nature of marketing tasks and lends to unifying the customer experience through the delivery of highly personalize and relevant content.more

3 eCommerce Strategies to Consider in 2018

While having a solid online store and shopping cart seems like the sole way of driving revenue, the landscape is always changing to accommodate an evolving buying experience. Since 2018 is rapidly approaching, we’ve put together three strategies that your business should look at in 2018.more

  • Dec 06, 2017

Holiday Giveaways and Contests – 3 Reasons Why You Should Be Using Them

Once Black Friday hits, every online retailer seemingly begins having daily deals and promotions – often flooding your email inbox to make sure you know. more

  • Dec 04, 2017

5 Reasons to Switch from Perpetual to SaaS

Software-as-a-Service (SaaS) solutions operate on a licensing and delivery model in which software is licensed to a user on a subscription basis and centrally hosted. more

The Future of the Channel Software Industry

Over the last decade, the amount of software vendors in the market increased significantly, making it fastest-growing segment of the technology industry. more

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