Bridgeline Blog: CMS & eCommerce tips, trends & news

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B2B & B2C Manufacturing eCommerce: Triumph Motorcycles’ Simple Multimarket Solution

Triumph Motorcycles is the largest British motorcycle manufacturer. To reflect emerging trends in the manufacturing industry’s eCommerce strategies, support supply chain logistics and accommodate B2B and B2C sales needs they needed to update their website. By utilizing Bridgeline’s eCommerce, content management and marketing automation products, they increase mobile traffic and online revenue, as well as unify their B2B and B2B eCommerce offerings. more

Building Out a Direct-to-Consumer Solution While Supporting B2B Channels

Wholesalers (also known as retailers or distributors) have a vital role in the manufacturing agency as the intermediary between manufacturers and end consumers. more

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